Strategic Sales & Marketing of Medical Devices in Europe In-house Training Seminar Overview:
- Date: At your convenience!
- Location: Your Facility!
- Contact: info@noblitt-rueland.com or call 714-258-4646 for more information.
In a forecast dated October 2007, the International Trade Administration (US Department of Commerce) expects the European Medical Device Market to continue its expansion and grow by 9% in 2008. This increase is due to aging populations and increased spending on healthcare technologies. That means the EU market potential will be well above the $100 billion mark for 2008 alone. Also, according to earlier information from the European Medical Technology Association (Eucomed), the leading European countries of France, Germany, Italy, Spain and the UK have been importing on an average over 60% of their medical devices. This course will help you better understand the challenges and opportunities in Europe and allow you to crack the $100 billion / year medical device market. It offers a comprehensive step-by-step, detailed and practical plan on how to penetrate and/or improve your market share and profits in Europe, in a timely fashion.
Who should attend: Owners, CEOs, Senior Executives, Sales & Marketing Managers of medical device manufacturers
What you will learn:
- How to make the most of Europe’s $100 billion/year market for medical devices
- How to conduct effective medical device market research for Europe
- How to go to the European market with less time, cost and effort
- How to gain an advantage from performing European clinical trials with the possibility of using the results for FDA application
- How to increase the chances of getting their product on the reimbursement list in various European countries
- What the five different channels to sell in Europe are
- What the outlook looks like for the next 3 years and the need to start acting now to take advantage of these
Benefits of Attending:
- Learn how to grow a medical device business by entering the large European market
- Learn about the challenges and opportunities for US medical device companies in Europe
- Be able to devise a more effective strategy and tactics for marketing their medical devices in Europe
Abbreviated Outline:
- A. What you need to know to go to market in Europe
- B. Total expenditures of medical devices, worldwide
- C. The need to understand the European cultures in order to succeed selling your products there
- D. Market research – key elements in Europe
- Importance of European clinical trials and how to go about them
- E. Understanding the various regulatory notified bodies & requirements
- F. Reimbursement strategies for individual European countries – that is what you should be aiming for
- G. Marketing in Europe – elements of an effective strategy
- H. Going to market in Europe – five options
- I. Product definition – adapting your product for local European markets
- J. Foreign currency – selling in USD, EURO or British Pounds
- K. Review & Summary
Speakers: Christian B. Chahine
Contact us at: info@noblitt-rueland.com for additional information to hold this training program at your facility. Consulting services in this area are also available.